“I DREW YOUR SUMMER” INITIATIVE

Funding: Entirely financed by the Foundation’s founders, donations and voluntary work by our many friends

Time frame: June, 2010

In order to promote the activities of the Foundation in 2010 we initiated a project for the manufacture of sunshades for cars. With the support of “Impresia – shop for little and grow-up artists” art festivals were organized, in which children with developmental problems incorporated their summer dreams in drawings.

Over 10 000 units of sunshades were distributed to central locations in the city of Sofia. The initiative was accompanied by a massive media campaign on the radios and on television, in daily and periodic newspapers, on web sites and portals, social networks and through a billboard campaign.